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December 12, 2012

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Ian

So, a couple things.

The sugar stunt was designed to get media attention -- sometimes you've got to do something silly for people to notice.

Second, HoCo Unsweetened is being sponsored by The Horizon Foundation. To the extent the Exec is a willing partner in the effort, we're happy to have him involved. But this wasn't designed to help his political career.

Third, the exclusive focus on sugary drinks is purposeful. Lots of anti-obesity initiatives around the country take a comprehensive approach, but with such a high percentage of our obesity problem linked to sugary beverages, we want a laser focus on this issue to see if we can make an impact. We’ll be extensively measuring our work and outcomes with the help of experts at Yale University's Rudd Center for Food Policy and Obesity, and lessons we learn in Howard County will help shape similar efforts around the country. Moreover, reducing sugary drink consumption is an easy and immediate way to reduce intake of empty calories, and with the Better Beverage Finder, we’re making it even easier for people to find healthy options.

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