I attended Orioles Social Media Night at Camden Yards on Thursday, in which the Orioles beat the ahole Tampa Bay (soon to be Montreal) Rays (soon to be Expos), 5-4. The event featured a Q and A session by star center fielder Adam Jones that turned into anything ranging from an embarrassment to an insult.
My friend Deena Dietrich wrote an awesome blog post about the event which can be found here. What is in her post is 100% accurate by my recollection, so I'm not going to restate it. Go to her post and read all about it.
This was an audience of not just owners of social media accounts, but people who use them. A lot. And I think that's my first observation about the entire event. The Orioles don't quite get who to use the social media savvy as a resource. Yes, we were given a cool hashtag to use and were urged to check in and post, but what we could've done could've been so much more. For example, instead of AJ10 complaining (and with good reason) why the Yard is so empty, he (and others) could've been urging us to encourage people to come to the Yard!
That leads to the second observation. The planning. Not to excuse any of AJ10's dopey comments, but it was around, maybe a little after 6, that he showed up. Only an hour before gametime and wow-- I get primed for Old Guy Softball an hour before gametime. I do think the player could have been much more gracious, but I also think an hour before a game is cutting it a bit close. Maybe instead the event could begin earlier, like right after batting practice (which would require special entry), or as apparently happened last year, O's executives could have shown up instead.
The third observation I'll make is that on the whole, the event was a blast! We sat in the cool seats on the rooftop deck and the food was what seemed like Gino's burgers, dogs, slaw, beans, chips, and two free beverages. And we all got a free Adam Jones social media T-shirt, which....I'm not exactly psyched to wear. Maybe for the playoffs. But for $60 I'd say that the experience all told was about equal in value for that amount.
I had great company and the Ravens game was on the TVs simultaneous to the ballgame, so it's all a guy could ask for! But I hope that before the O's do this next year, that they put some real thought in to how to maximize the power of social media.
And as to Adam Jones-- still love him as a player, I think he understands he screwed up and hope he makes it right by us. Being more personable next year would help. Or an autographed ball? I know the Orioles know who bought tickets. Hey, a guy can ask, right?
Today, August 30, is the Penn State football season opener. We are!
And let's be careful out there.
#Orioles #BirdlandSocial #hocosports #stayhungry